Well buying that perfect pair of jeans is not the quickest choice by far. It can take hour upon hour in the changing room trying on pair after pair.
However, there is a way to find that perfect pair.
It does not matter how cheap, chic or chav you are. There is no fashion item that measures up to them.
And jeans cause no amount of endless stress as we track down the ones that are the most fashionable, flatter one's bum and render your legs longer and slimmer.
Astonishly, a 2005 Which? magazine survey highlighted that we spend twice as long shopping for that perfect fitting pair of jeans as we do choosing our current account, with 40% of respondents spending up to three hours selecting jeans.
There are so many possible varieties to choose from that our minds boggle.
Well of course there are Levis. However, if you don't want to appear workman like then there are status jeans like a Stella McCartney pair for £250 or True Religion's Joey Big T jeans for £435.
Amazingly, the most expensive jeans ever were designed by Italian Giovanni Cavagna, at £29,000 and contain pure platinum. They should certainly last then!
At the other end of the price range, we have Primark selling vast quantities of jeans at £12 a pair and the Hennes range going for £29.99.
Liberty as well as Selfridges offer an up to date body-scanning machine which creates that ultimate personalised pair to exactly fit your figure.
And for officiandos there is a website dedicated to finding that perfect pair. All you need to supply are your measurements, budget and body type.
www.ilovejeans.com do the rest for you
