Make up sales are booming as women are giving up the natural look for more glamour.
A record £1billion is going to be spent on cosmetics in the UK in 2006, so a report released yesterday states.
This figure is up 40% on five years ago which is higher per person than elsewhere in Europe .
Style icons like Kate Moss, face of Rimmel and Chanel, are at the head of the glamourous trend. Altered attitudes and fashion tastes are behind this trend .
The UK make up market suffered in the 1990s due to the trend for a natural look and away from the made up look, particularly with younger women.
Colour and glitz are at the fore in this trend. There is also a close alignment of make up with skincare .
Women are connecting looking good and glamourous to how prosperous they are.
British women aged over 14 spent at least £36 on make up in 2006, £4 more than their French counterparts.
