It would have been unthinkable five years ago,that for every four pounds spent, £1 would be spent on the bargain brigade, Tesco, Primark, TK Maxx and George at Asda. There was a time the more you spent on an item the more kudos you got.
However of course the masses could not afford such hefty price tags, a pair of Manolo Blahniks for £700 and a Dolce and Gabbana sweater for £500.
Thankfully times have changed. It now seems that fashion magazines, working mothers as well as teenagers are dashing to shops where they would not have tread.
So how come this change of shopping habits? The expensive handbags still manage to look so common. Shoes are so expensive that you could not even wear them just in case you went into a puddle? And that £1,000 dress starts to look hopelessly out of date a year on.
The hyper expensive designer gear is still around. However, we also have the hyper reasonable look alike outfits. Tesco's do a soft tweed swing jacket at £40, with a pair of purple New Look platforms for £20 which you may not end up wearing more than twice.
Moreover, who would know the difference between a Jil Sander white t-shirt at £75, and an Asda t-shirt by George costing £3, especially if you accidentally coloured wash it by accident?
A great point in all this is instead of spending money on expensive clothes, we can utilise the money on something more useful like groceries or university fees.
Women have started shopping for bargains as trendy high street fashion shop prices have rocketed, like Zara, Mango, River Island . French Connection for example expect us to fork out £130 for a dress and £50 for trousers . For such prices, you may as well shop in the classier Joseph .
Asda have even sold out of its tulip-shaped Prada like black cocktail dress for this autumn/winter, as modelled by the one and only Coleen McLoughlin .
So all in all we seem to have woken up to the disposability of fashion and realised that there is no need to spend a fortune to look good.
